News Articles

  1. 2011-09-20
    American Express Buys Virtual Currency Monetization Platform Sometrics For $30M
    Exclusive: In a push to boost its payments platform for the gaming industry, American Express, has acquired virtual currency platform and...
  2. 2011-09-20
    American Express (AXP) Expands Online Currency Platform with Sometrics Acquisition
    September 20, 2011 10:05 AM EDT TechCrunch reporting American Express (NYSE: AXP) has taken the next step to better...
  3. 2011-09-20
    Amex bulks up virtual currency offering with Sometrics
    American Express (Amex) announced today it has acquired Sometrics, a provider of in-game payment and revenue optimization solutions for...
  4. 2011-09-20
    American Express Spends $30M For Gaming Payment Provider Sometrics
    Credit card giant American Express has spent $30 million to take control of Sometrics, a virtual currency company that works with social game...
  5. 2011-05-25
    HeyZap, GameCoins and TeePee Games on Game Discovery
    Game discovery for social and mobile games remains a mystery but there are some low hanging fruits developers can grab. Offering services in this...
  6. 2011-05-18
    Game Discovery, Engagement and What the Big Players Are Doing
    It’s clear that game and app discovery is no longer merely an emergent service or strategy, but is now a core concept that has arrived in full...
  7. 2011-05-09
    Game Discovery - Being Found in a World Filled with Games
    As viral techniques for having online games shared between friends become fewer, one of the techniques that have become becomes more important over...
  8. 2011-02-14
    The $25B Battle of the Virtual Currencies — PlaySpan, GameCoins And RewardVille
    Visa’s move to purchase Playspan for $190M validates the increasing importance of virtual currency in the electronic commerce market. Competitors...
  9. 2010-10-12
    Sometrics works out a virtual currency exchange with Facebook (exclusive)
    Social app platform maker Sometrics is announcing today that its virtual currency can be exchanged into Facebook’s own new...
  10. 2010-06-11
    Sometrics launches Game Coins virtual goods market for games (exclusive)
    Sometrics is launching its Game Coins virtual goods market Monday to help game publishers monetize their games across a number of game...
  11. 2010-03-09
    Sometrics Launches Social Gaming Community GameCoins.com
    Sometrics is today launching GameCoins.com – a community and virtual currency marketplace website targeted at social game players....
  12. 2010-03-04
    Spinning Tweets of Gold: Twitter’s Revenue Model
    By John Greaves Twitter, the social networking giant that has revolutionized the way we interact with each other and search for information,...
  13. 2010-02-08
    Real Brand Opportunities In A Virtual Economy
    by Jennifer Bartlett, Monday, February 8, 2010, 5:00 AMChances are, a good portion of your target audience is actively engaged in...
  14. 2010-01-21
    The Battle For Brands: How To Attract Them To Your Game
    The following is a guest post from Jennifer Bartlett, business development manager at Sometrics.Brands are becoming increasingly...
  15. 2009-11-30
    Ijji.com Revenue Up 30% With Sometrics
    Over the holiday break the virtual economy analytics firm Sometrics announced that it had boosted revenue by 30% for client portal site...
  16. 2009-11-27
    Social Gaming Roundup: Mainstream Virtual Goods, Star Fever Agency, FSU, and More
    Xbox Live Gets More Virtual Goods – Activision’s Transformers 2 game has some new virtual goods on Xbox Live. For 240 Microsoft Points, users...
  17. 2009-10-26
    Two Recent Under the Radar Alumni Success Stories
    Sometrics, a company providing social media analytics and measurement for advertisers, has closed $4 million in second round. The funding was led...
  18. 2009-10-26
    Sometrics hits a sweet spot for venture capital monies
    Have you ever tried to explain what you did for a living to a family member or friend? And the reply after you explain what you do for a living...
  19. 2009-10-16
    Sometrics Raises $4 Million For Social Analytics And Advertising Platform
    LA-based Sometrics has secured a Series B round of venture capital, led by Walt Disney Company-affiliated Steamboat Ventures and joined by previous...
  20. 2009-10-16
    Social Advertising Optimizer Sometrics Raises $4 Million
    Sometrics helps social and other online gaming companies optimize the ads and advertising offers that appear to users. Its analytics software shows...
  21. 2009-10-16
    Social Media Measurement Firm Sometrics Raises $4 Million Second Round
    Sometrics, a company that provides social media analytics and measurement for advertisers, has raised $4 million in a second round led by...
  22. 2009-10-16
    Sometrics Pulls in Real Currency to Bolster Their Virtual Currency Business
    Sometrics (http://www.sometrics.com) today announced the closing of a Series B round of financing led by Steamboat Ventures...
  23. 2009-09-25
    Social Gaming Roundup: Virtual Goods Reach New Markets, and More
    Sometrics announces three MMO partners — Advertising offers have been a hit within games on social networks, and now they’re appearing more...
  24. 2009-09-01
    BOKU Announces New Partnerships To Expand In Competitive Mobile Payments Space
    Today BOKU, a mobile payments platform, is announcing a number of large publisher partnerships to expand their position as a leader in the mobile...
  25. 2009-08-06
    Silverlode Interactive launches SAGA Tournaments
    Sealed deck tournaments are now live in SAGA, the collectible MMORTSAugust 6, 2009 - PROVO, Utah - The long awaited SAGA Sealed Deck Tournaments...
  26. 2009-06-01
    Taking a Deeper Look at Companies in the Payments Ecosystem: 7 Q&A’s
    Over the past two weeks, our sister site Inside Facebook has spoken with executives from many of the leading companies in the Facebook payments...
  27. 2009-05-26
    Industry Perspectives: Q&A with Sometrics CEO Ian Swanson
    As we continue our look at the Facebook Platform monetization ecosystem, today we turn our attention to Sometrics, a social analytics and...
  28. 2009-02-21
    Facebook Launches Comments Box, Tests Ads In Apps
    As part of its strategy to boost content-sharing, Facebook has launched a new feature allowing Web publishers and bloggers to add comments on...
  29. 2009-02-19
    Facebook Wants You to Monetize Your Apps
    Facebook has addressed the monetization of Facebook Platform for people building applications into businesses. They've set up some new pages to...
  30. 2009-02-11
    Put Your Offer Networks to the Test
    This article is a guest post from Jennifer Bartlett, business development manager for Sometrics.For game developers, the most challenging...
  31. 2009-01-16
    Sometrics to Bring Adserver Tech to Virtual Currency Offers
    Last month, Sometrics announced the creation of the Virtual Currency Manager, an app designed to help developers of ad-supported apps...
  32. 2009-01-12
    Analytics Toolbox: 50+ More Ways to Track Website Traffic
    If you have a website or blog you’re probably interested in who’s visiting your site and what they’re doing while they’re there. Way back...
  33. 2008-12-18
    Virtual Currency: monetizing social networks 1 fake dollar at a time
    A few days ago Sometrics, an analytics tool for social networks, launched it’s new venture into virtual currency.  If you’re not a die...
  34. 2008-12-16
    2008 Audience Measurement Recap
    Quality. Simplicity. Transparency. These demands were loud and clear at the IAB Audience Measurement Leadership Forum on December 8 in New York...
  35. 2008-12-16
    Alternative Payment Systems Power Social Monetization Growth
    I've previously blogged about the rise of virtual goods and overall premium services in virtual worlds, social media and gaming, but one key...
  36. 2008-12-15
    The Social Advertising Race Has Begun
    When Google and Facebook launched their social identity platforms over a week ago, few people realized the changed that occurred. It’s not...
  37. 2008-12-15
    Sometrics Launches Virtual Currency Dashboard for Developers
    Social analytics and ad network service Sometrics tonight announced a new service for developers who are integrating virtual currency offers from...
  38. 2008-12-15
    Sometrics Launches Virtual Currency Platform
    Today Sometrics will be announcing the launch of their Virtual Currency Platform. Companies like Offerpal, Social Cash, SuperRewards, Social...
  39. 2008-12-11
    30 under 30: The young and the restless in DM
    DMNews gathered the best and brightest ‘whiz-kids' in the industry to present its first-ever “30 under 30” list -- thirty finalists that...
  40. 2008-12-10
    IAB Audience Measurement Forum Calls for Clarity in Digital Metrics
    The second annual Audience Measurement edition of the Interactive Advertising Bureau’s Leadership Forum series convened in New York on Monday...
  41. 2008-12-10
    The Social Web: A New Kind Of Engagement Ring
    With the economy in serious limbo, advertising buys must be smarter and more strategic than ever. These days, the conventional wisdom holds that...
  42. 2008-11-13
    Video: Sometrics measures ad effectiveness on the social Web, says co founder Ian Swanson
    New tools from a wide range of companies including incubator Betaworks (with its new product, Chartbeat),  Lotame, Kissmetrics, Kontagent and...
  43. 2008-11-12
    AdTech: Sometrics
    In the US, social network analytics firm Sometrics has unveiled new rich media ad units which the firm says provide advertisers with detailed...
  44. 2008-11-10
    Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand Perception, Ad Effectiveness
    Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics...
  45. 2008-11-04
    ad:tech New York Press Briefing Coverage
    Sometrics - Ian Swanson, CEOSpecializes in brand advertising for social webIndustry leader in social analyticsAnnouncement: "Social Branding" -...
  46. 2008-10-15
    Ian Swanson: The Fate of Social Networks
    Ian Swanson is the CEO of Sometrics, a company that is keeping the social networks alive by allowing them to track and monetize their traffic and...
  47. 2008-10-06
    Metrics are Dave McClure's cure for startup depression
    "Metrics are always important, but if you think credit is any tighter now than it was two weeks ago -- and it probably is -- then metrics are one...
  48. 2008-09-25
    Sometrics Adds Digital Elements IP Intelligence Technology
    Sometrics, a maker of analytics and ad-serving solutions for the social Web, is adding Digital Element's IP Intelligence technology to help its...
  49. 2008-09-23
    Interview with Ian Swanson, Sometrics
    As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness...
  50. 2008-09-22
    4 startups you can't ignore
    Recognizing that many analytics tools focus on being a one-size-fits-all solution for virtually every application across the web, Sometrics decided...
  51. 2008-09-21
    Social Advertising Metrics
    Many companies continue to stress that “engagement” is the most valuable component of campaigns on social networks. If that’s the case, how...
  52. 2008-09-18
    Making Money From Social Ties
    Social networks might be popular, but the industry is struggling to find a way to turn all those users into a big payday. This conundrum is the...
  53. 2008-09-18
    Making Money from Social Ties
    Advertisers are building complex applications to try to engage users on social networks. Social networks might be popular, but the industry is...
  54. 2008-09-16
    Sometrics Releases Social Media Advertising Management Platform
    Sometrics today launched “Social Ad Manager,” which was designed to help social networks manage their advertising inventories. The product...
  55. 2008-09-15
    Sometrics Rolls Ad Optimization Software
    Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed...
  56. 2008-08-28
    Phelps Wins GOLD for Facebook Advertisers
    ADOTAS EXCLUSIVE — Barack Obama may be the belle of the ball at Denver’s Democratic National convention, but Michael Phelps now rules the roost...
  57. 2008-07-30
    Sometrics Combines Development, Analytics, and Ads for Social Apps
    "Sometrics, an analytics provider to more than 1,300 social applications, will announce a partnership later this week with Zembly..."
  58. 2008-07-19
    SWAT Summit: What went down
    "SWAT is a conference focused on how social networks are transforming advertising (and vice versa). Speakers included David Smith (Mediasmith),...
  59. 2008-07-18
    SWAT Summit Gets Social
    "Yesterday at San Francisco's Westin St. Francis, Room Full of People held the SWAT Summit, a one day conference which covered the topic of...
  60. 2008-07-17
    AppsSavvy Announces Media Buyer Dashboard
    "Today, Appssavvy announced a new dashboard for media buyers which enables them to manage all of their advertising campaigns across the Facebook...
  61. 2008-07-17
    Appssavvy Aims To Link Advertisers, Developers
    appssavvy hopes to close the loophole between application developers and interactive advertisers with a new tool that it unveiled today at the SWAT...
  62. 2008-07-17
    Sometrics Social Analytics Partnering with Appssavvy
    "Sometrics, a new social and facebook apps analytics solution announced today, that starting today, developers working with Sometrics can choose...
  63. 2008-07-17
    Word on the street: someone is celebrating
    "Rumor has it that the new analytics and adware duo, Appsavvy and Sometrics, are throwing a party tonight. Anyone have the details? Inquiring minds...
  64. 2008-07-11
    How Do You Best Track Social Metrics?
    "This afternoon I had the opportunity to speak with Ian Swanson, one of the founders of Sometrics, a social analytics company. Sometrics help...
  65. 2008-06-30
    Sometrics Signs Up Developers
    "Los Angeles-based Sometrics, which is developing software for gathering analytics around social networking applications, said this morning that...
  66. 2008-06-11
    Targeting By Interaction
    "Behavioral targeting has largely been geared to increasing the odds that ads will be served and seen by the right prospects. So far, so good....
  67. 2008-06-06
    Sometrics launches social ad platform
    "Advertising on social networks may become much simpler with a new offering from Sometrics. Their new ad-serving platform is specifically targeted...
  68. 2008-06-06
    Sometrics Launches Ad Platform for the Social Web
    "Sometrics launched a new ad serving technology specifically engineered for the social web. The free platform incorporates social targeting...
  69. 2008-06-04
    Sometrics Launches Social Ad-Serving Platform
    "With Sometrics ad-serving software, developers will be able to test campaigns based on various demographic and other factors to hone in on the...
  70. 2008-06-04
    How to Make Dollars and Sense of the Social Web
    "We're pioneers in mining social intelligence," Ian Swanson, CEO of Sometrics, told me during our interview today. Swanson was one of the...
  71. 2008-06-03
    Sometrics Launches Ad Platform
    "Sometrics, the leading social analytics platform, will announce today at the Under the Radar Conference that they are launching a social ad...
  72. 2008-05-16
    Social Network Analytics
    "There are plenty of website analytics programs out there, but Sometrics.com is the first site to offer analytics focused on social networking...
  73. 2008-05-15
    William Morris Fund Makes First Investment: Social Networks Analytics Startup Sometrics
    "The Mailroom Fund, the LA-based media fund sponsored by William Morris Agency, Accel Partners and Venrock, has made its first deal: A seed round...
  74. 2008-05-15
    The Mailroom Fund's 1st Investment - a UTR Company
    Sometrics, a startup that's presenting at the next Under the Radar: Social Media & Entertainment on June 3rd, just received a seed round from...
  75. 2008-05-14
    Digital media-focused Mailroom Fund makes first investment, in a social network metrics company
    Newly-dubbed The Mailroom Fund, the members of this diverse partnership have made their first investment, a seed financing round in a social...
  76. 2008-05-14
    First Investment For the Mail Room Fund Is Social Network Analytics Startup
    "Sometrics provides metrics (think Google Analytics) to social network application developers. Built a Facebook application? Sometrics will tell...
  77. 2008-03-14
    Sometrics Launches Analytics for App Developers
    "Last week while attending the Graphing Social Patterns conference in San Diego I had the opportunity to speak with Ian Swanson, CEO of Sometrics,...
  78. 2008-03-09
    New Facebook application analytics tools emerging
    Any web company will tell you that measuring and analyzing user behavior is vital to the constant improvement of any site. While Google and...