Company

Advertising and Technology Experts Join as Sometrics Continues to Expand Roster of Brands and Developers Using Its ‘Social Intelligence’

    LOS ANGELES (Aug. 26, 2008) – Sometrics (http://www.sometrics) today announced the appointment of Jennifer Bartlett and Michael (Mickey) Maher as business development managers. 
    “Their combined experience reaches across advertising, digital media and technology, further deepening the expertise Sometrics brings to the social space,” said Ian Swanson, Sometrics co-founder and CEO.  “The breadth and depth of our talent here are keys to our fast growth.  Our mission is to help both brands and developers be successful in social media, so we’ve built a team of people who understand the unique needs of each group.”   
    Bartlett has a background in both online and traditional advertising, and specializes in cultivating success through strategic partnerships.  She studied business statistics in college, and worked with Nobel Prize-winning professor Clive Granger on network research.
    Most recently she served as production manager for One Eighteen Advertising, a full-service agency.  Before that Bartlett was project/product manager for Tag Digital Media, an Interactive Marketing Agency, and worked in business development and operations for Allodic Marketing, a Digital Signage Agency. 
    She holds a bachelor’s degree in management science and a minor in Chinese studies from the University of California, San Diego.  She was the recipient of Cal-IT2 Undergraduate Research Fellowship. 
    Maher’s experience spans engineering and business administration.  Most recently he was vice president of business development and strategy for eMedical Lending, where he generated a 100 percent increase in loan volume.  Prior to that he was in business development for E*Trade Financial, where he ranked in the top 10 percent nationally in deal volume.  He also has served in business development for Ampro Mortgage and was a mortgage specialist for Coast to Coast Mortgage. 
    Earlier in his career, Maher was a systems and test engineer for Boeing Satellite Systems.  He holds a master’s degree in business administration from University of Southern California’s Marshall School of Business, and a bachelor’s degree in electrical engineering from Purdue University.

About Sometrics
Sometrics is pioneering social intelligence –combining deep, relevant social analytics with precision-targeted ad serving/social branding capabilities to help developers and brands monetize the social web.  Founded by developers, Sometrics is the first to tailor its analytics and ad serving solutions to focus on social networking platforms and applications.  It provides the most relevant and effective audience analysis available, helping developers and brands better understand who’s doing what within the major social networking communities and ultra-targeted niche sites.  While still in beta, Sometrics has more than 1,200 developers using its analytics tools across multiple social networks; some beta testers have reported 200 percent growth in traffic.  Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock).  Its first funding round also included AT&T and Greycroft Partners.  Sometrics is based in Los Angeles. 

Media Contact
Ken Greenberg
Edge Communications, Inc.
818/990-5001
ken@edgecommunicationsinc.com