Company

MOUNTAIN VIEW, Calif.--(Business Wire)--
Sometrics (http://www.sometrics.com) today launched the first ad
serving technology specifically engineered for the social web. Offered
for free, the platform incorporates social targeting capabilities that
help developers monetize the social web - increasing revenue by
hyper-targeting their ads within the major social networking
communities and niche sites.

   The company made the announcement at Dealmaker Media's Under the
Radar Conference, "Monetizing Social Media and Entertainment," held
here today. Sometrics CEO and social media insider Ian Swanson is
presenting in the Targeting Tools session at 1:30 p.m.

   The Sometrics ad platform includes ad hosting, serving and
precision-targeting using the most relevant and effective audience
analysis available. The platform is coupled with Sometrics'
groundbreaking social analytics solution, which was created expressly
to track and analyze traffic, demographics, interests and actions
within the social web.

   Sometrics goes beyond typical analytics to track social actions
after the ads are served, helping developers know exactly who's
engaging and optimize their ad networks accordingly. It can target by
demographics, geography and social interests (music, sports, etc.),
within the major social networking communities and to the far reaches
of ultra-targeted niche sites, as well.

   "We're giving developers the tools to help them know more about
their audiences and better target their ads to increase revenue," said
Swanson. "We've combined our analytics with ad serving technology, two
solutions designed specifically for the social web. What developers
get is social intelligence - a deep understanding of who's doing what
within social networking websites and applications. The result is
precision-targeted, more effective advertising within the massive
playground that is the social web - a world that's been frustratingly
hard to quantify and monetize until now."

   Sometrics is the first recipient of capital from the Mail Room
Fund, an investment consortium that combines big Hollywood (the
William Morris Talent Agency) with Silicon Valley (Accel and Venrock).
The funding round also included AT&T and Greycroft Partners.

   About Sometrics

   Sometrics is pioneering social intelligence -combining deep,
relevant social analytics with precision-targeted ad serving/social
branding capabilities to help developers and brands monetize the
social web. Founded by developers, Sometrics is the first to tailor
its analytics and ad serving solutions to focus on social networking
platforms and applications. It provides the most relevant and
effective audience analysis available, helping developers and brands
better understand who's doing what within the major social networking
communities and ultra-targeted niche sites. While still in beta,
Sometrics has more than 800 developers using its analytics tools
across multiple social networks; some beta testers have reported 200
percent growth in traffic. Sometrics is the first recipient of capital
from the Mail Room Fund, an investment consortium that combines big
Hollywood (the William Morris Talent Agency) with Silicon Valley
(Accel and Venrock). Its first funding round also included AT&T and
Greycroft Partners. Sometrics is based in Los Angeles.

Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com