Company
2009-03-10
Analysis Pinpoints Ways for Publishers of Casual and
Social Games, Virtual Worlds and Social Apps to Boost Revenue as Advertisers
Seek Measurable ROI
NEW
YORK (March 10, 2009) – Helping publishers and developers of casual, social and
free-to-play games turn user engagement into revenue, Sometrics (http://www.sometrics.com)
today unveiled a new white paper that introduces the concept of
“advertiser-supported transactions” as a way to monetize even those consumers
who don’t want to pay for virtual items.
The
company released the white paper at Engage! Expo, the leading virtual worlds
conference, held here through March 11.
Sometrics co-founder and CEO Ian Swanson speaks at the conference today
at 11 a.m. In his session, titled
“Understanding Your Audience and Optimizing Revenue Streams,” Swanson will
discuss using virtual items, incentives and alternative payment methods to
optimize revenue in casual, social and free-to-play games.
Available
for download at blog.sometrics.com, the white paper explores a number of trends:
the proliferation of casual,
social and free-to-play games; the growing supply of virtual
items within those games; the motivations of people who spend money on virtual
items; and the rise of micro-transactions.
It
offers an in-depth evaluation of the virtual goods market, and explores how
publishers can make money using a virtual economy. It ends by diving deep into
the latest form of monetization, advertiser-supported transactions – discussing
how publishers can use incentives to drive user actions that lead to
advertising revenue. The paper
also describes Sometrics’ own Advertiser-Supported Transaction Platform.
“Advertisers
still need to reach consumers and they’re looking for cost-effective ways to do
so,” said Swanson. “Meanwhile, users of casual and social games are engaged and
motivated to take action. Publishers have something valuable to offer both
advertisers and consumers, and they can successfully harness that value to
drive revenue.”
Developers
and publishers of social applications increasingly rely on incentive-based
offers to encourage their users to take a particular action – view an ad, for
example – ultimately increasing advertising revenue.
Sometrics
offers the industry’s only Advertiser-Supported Transaction Platform. It gives
publishers and developers one
place to manage everything – all the ads, all the offers and all the offer
networks – coupled with powerful analytics capabilities that help publishers
and developers analyze all activity, down to detailed demographics.
Nearly
2,000 publishers of social applications and communities are now using
Sometrics’ social advertising and measurement solutions to increase traffic and
boost revenue. Sometrics is the first to tailor its analytics and ad managing
solutions to focus on social networking platforms and applications, providing
the most relevant and effective audience analysis and social ad targeting
available.
For
product demos, contact Jennifer or Mickey at demo@sometrics.com.
