Company
2009-09-23
Sometrics
Partners Typically Gain 15 Percent Lift Through
Optimizing
Third Party Virtual Currency Offer Providers/Ad Networks;
Average eCPM
Across MMOs Hits $725
SAN JOSE (Sept. 23, 2009) – Sometrics (http://www.sometrics.com) today announced that MMO gaming companies Atlus Online (http://www.atlusonline.com), Ndoors Interactive (http://www.ndoors.com) and ijji.com (http://www.ijji.com) will deploy the Sometrics Offer Solution to optimize revenue from virtual currency. Sometrics made the announcement at Engage Expo, here through September 24.
On the 24th at 2:30 p.m., Sometrics CEO Ian Swanson will participate in a panel discussion, “Leveraging Virtual Worlds to Engage and Monetize” http://www.engageexpo.com/sj2009/index.html.
Sometrics launched the industry’s first virtual currency platform last December, to help publishers manage all virtual currency monetization from multiple offer providers. Today, the company has a global reach with more than 4,000 ads across the network. Sometrics partners have seen a 15 percent lift through optimizing third-party virtual currency offer providers and ad networks.
“We’re powering the MMO space right now, partnering with a growing number of top-tier MMO clients, like Atlus Online, Ndoors Interactive and ijji.com,” said Swanson. “The world’s leading MMOs are choosing to work with Sometrics because our solution gets results – and that, in turn, is fueling our growth as a company.”
“There’s so much potential to engage users on a deeper level with rewards and virtual currency, and Sometrics has tapped into this by streamlining their offers and helping publishers manage them more efficiently,” said Jamie Ortiz, Head of Business Operations, Atlus Online. "The Sometrics Offer Solution will enable us to reach a wider player base and better monetize our free-to-play game." Atlus Online is the online interactive entertainment division of Atlus U.S.A., Inc., which publishes the fantasy-steampunk MMORPG Neo Steam: The Shattered Continent (http://neosteam.atlusonline.com/).
Sometrics’ Offer Solution enables publishers to deliver high-quality offers and surveys to their global gaming audiences with custom targeting and optimization. Through strong relationships and international offer expertise, Sometrics maintains a competitive inventory to ensure optimum conversion.
Since its introduction, Sometrics’ Offer Solution has achieved an average eCPM across MMOs of $725, and been embraced by a range of verticals in the space: social gaming, free-to-play MMOs, virtual worlds and casual gaming.
Sometrics also is working with such MMO clients as: K2 Network (http://k2network.net), Outspark (http://outspark.com), Saga (http://playsaga.com), and many others.
Using Sometrics’ solutions, game developers and publishers are able to see what’s going on across all offers and networks, see which audience demographics are responding to which offers, and direct traffic accordingly to optimize conversions and increase revenue.
Sometrics also offers a Payment Manager, which enables publishers to seamlessly integrate multiple offer providers in a single offer wall, manage everything from a central dashboard, and easily start multivariate testing with the option to use Sometrics' proprietary offer provider optimization for maximum revenue.
For product demos, contact Jennifer or Mickey at demo@sometrics.com.
About Sometrics
Sometrics (www.sometrics.com) pioneered social
intelligence – combining deep, relevant social analytics with
precision-targeted ad serving capabilities to help developers and brands
monetize the social web. The company has adapted its advanced targeting and
optimization expertise to give online game developers the first-ever full-service
offer and payment management solution. Sometrics provides one place to manage
everything – all the ads, all the offers, and all the offer networks – coupled
with powerful analytics capabilities that help publishers/developers analyze
all activity, down to detailed demographics. Sometrics is the first recipient of capital from The Mail
Room Fund, an investment consortium that combines big Hollywood (the William
Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first
funding round also included AT&T and Greycroft Partners. Sometrics is based
in Los Angeles.
About Atlus Online
Atlus Online is the online
interactive entertainment division of Atlus U.S.A., Inc., renowned for its
proud tradition of publishing exceptional role-playing games with strong niche
appeal. The Atlus library of critically acclaimed video games includes Odin
Sphere, the Trauma Center series, and the award-winning Shin Megami Tensei
series. More information can be found at http://www.atlusonline.com.
About Ndoors Interactive
Ndoors Interactive is a
leading global publisher of online games. With US headquarters in Los Angeles,
Ndoors boasts an award-winning catalog of micro-transaction based free-to-play
MMOG's. Ndoors' popular online games include the strategic turn-based MMORPG,
Atlantica Online, the political and economic MMORPG, Luminary: Rise of the
Goonzu, and the 2D side-scrolling MMORPG, Wonderking. More information is
available at http://www.Ndoors.com.
About ijji.com
ijji.com (www.ijji.com) is the leading portal for
hardcore online gaming. Owned and
operated by Irvine, Calif.-based NHN USA, Inc., ijji.com launched in 2006 and
now boasts more than 8 million unique registered gamers. The portal hosts a diverse suite of
hardcore, fast action free-to-play online games, each with an optional
micro-transaction model.
ijji.com’s extensive
portfolio includes the renowned online games Lunia, GUNZ The Duel®, SOLDIER
FRONT™ and DRIFT CITY™. The portal
will soon include the highly-anticipated Unreal Engine 3-powered games Huxley:
The Dystopia, a massively multi-player first-person shooter (MMOFPS), and Alliance
of Valiant Arms, a multi-player online first-person shooter (MOFPS); in
addition to the World War II-era MOFPS KARMA: Operation Barbarossa and the
fantasy MMORPG Soul of the Ultimate Nation.
Media Contact for
Sometrics:
Ken Greenberg
Edge Communications, Inc.
818/990-5001
