Company
2008-12-08
‘Demand for Social Advertising and Measurement is Strong, and Continues to Climb,’ Says Co-Founder and CEO Ian Swanson
NEW YORK (Dec. 8, 2008) – Continuing its steady momentum since the company’s launch in October 2007, Sometrics (http://www.sometrics.com) today announced that 1,800 publishers of social applications and communities are now using the company’s social advertising and measurement solutions to increase traffic and boost revenue.
Sometrics also said that it served 1 billion ads across its publishers on social networking sites using Sometrics’ Social Ad Manager during October – the first full month after the Ad Manager’s official launch.
The company made the announcement from the Interactive Advertising Bureau’s Leadership Forum on Audience Measurement, held here today. Sometrics co-founder and CEO Ian Swanson is on the panel for the 11:30 a.m. session, “Measurement and Emerging Platforms - Spotlight on Social Media.” The session will provide an inside look at how leading companies are working to capture metrics on audiences across the sharable web.
“Publishers and advertisers alike are eager for solutions that will help them successfully connect with and build their audiences in the social web,” said Swanson. “We see the trend continuing full force throughout 2009. They’re getting a taste of what’s possible in terms of measurement, targeting and in-depth audience analysis. And those possibilities will only get bigger as we continue to expand our capabilities and the social web continues to grow.”
Sometrics is the first to tailor its analytics and ad managing solutions to focus on social networking platforms and applications, providing the most relevant and effective audience analysis and social ad targeting available.
Sometrics offers a free social analytics tool expressly created to track and analyze activity, traffic, demographics, interests and social actions within the social web. The solution is a cross-platform, one-stop-shop, aggregating data from any social networking or community-based site, big or small. Sometrics digests the data and custom-packages it, giving developers the tools to build thriving communities.
Sometrics’ Social Ad Manager, offered at no charge, aggregates all ad inventory – from third-party ad networks and from a publisher’s own direct ad sales. It eliminates server costs and gives publishers the ability to manage and optimize all inventory in one place. Sometrics enables publishers to socially target all inventory based on user demographics and social interests, helping them serve ads that their audiences are more likely to be interested in – and therefore more likely to interact with.
