Company
March 10
Sometrics Launches Social Gaming Community GameCoins.com
Sometrics is today launching GameCoins.com – a community and virtual currency marketplace website targeted at social game players. GameCoins.com focuses...
Spinning Tweets of Gold: Twitter’s Revenue Model
By John Greaves Twitter, the social networking giant that has revolutionized the way we interact with each other and search for information, seems to...
February 10
Real Brand Opportunities In A Virtual Economy
by Jennifer Bartlett, Monday, February 8, 2010, 5:00 AM Chances are, a good portion of your target audience is actively engaged in online games. And if...
January 10
The Battle For Brands: How To Attract Them To Your Game
The following is a guest post from Jennifer Bartlett, business development manager at Sometrics.Brands are becoming increasingly comfortable...
November 09
Ijji.com Revenue Up 30% With Sometrics
Over the holiday break the virtual economy analytics firm Sometrics announced that it had boosted revenue by 30% for client portal site Ijji.com. The...
Social Gaming Roundup: Mainstream Virtual Goods, Star Fever Agency, FSU, and More
Xbox Live Gets More Virtual Goods – Activision’s Transformers 2 game has some new virtual goods on Xbox Live. For 240 Microsoft Points, users can...
October 09
Two Recent Under the Radar Alumni Success Stories
Sometrics, a company providing social media analytics and measurement for advertisers, has closed $4 million in second round. The funding was led by...
Sometrics hits a sweet spot for venture capital monies
Have you ever tried to explain what you did for a living to a family member or friend? And the reply after you explain what you do for a living usually...
Sometrics Raises $4 Million For Social Analytics And Advertising Platform
LA-based Sometrics has secured a Series B round of venture capital, led by Walt Disney Company-affiliated Steamboat Ventures and joined by previous investors...
Social Advertising Optimizer Sometrics Raises $4 Million
Sometrics helps social and other online gaming companies optimize the ads and advertising offers that appear to users. Its analytics software shows which...
Social Media Measurement Firm Sometrics Raises $4 Million Second Round
Sometrics, a company that provides social media analytics and measurement for advertisers, has raised $4 million in a second round led by Disney’s Steamboat...
Sometrics Pulls in Real Currency to Bolster Their Virtual Currency Business
Sometrics (http://www.sometrics.com) today announced the closing of a Series B round of financing led by Steamboat Ventures (http://www.steamboatvc.com)....
September 09
Social Gaming Roundup: Virtual Goods Reach New Markets, and More
Sometrics announces three MMO partners — Advertising offers have been a hit within games on social networks, and now they’re appearing more in other...
Sometrics Partners with Atlus Online, Ndoors Interactive and ijji.com, to Increase Virtual Currency
Sometrics Partners typically gain 15 percent lift through optimizing third party virtual currency offer providers/ad networks. showUSloc=(checkLocale('uk')||checkLocale('au'));document.writeln(showUSloc...
BOKU Announces New Partnerships To Expand In Competitive Mobile Payments Space
Today BOKU, a mobile payments platform, is announcing a number of large publisher partnerships to expand their position as a leader in the mobile payments...
August 09
Silverlode Interactive launches SAGA Tournaments
Sealed deck tournaments are now live in SAGA, the collectible MMORTS August 6, 2009 - PROVO, Utah - The long awaited SAGA Sealed Deck Tournaments launched...
June 09
Taking a Deeper Look at Companies in the Payments Ecosystem: 7 Q&A’s
Over the past two weeks, our sister site Inside Facebook has spoken with executives from many of the leading companies in the Facebook payments ecosystem....
May 09
Industry Perspectives: Q&A with Sometrics CEO Ian Swanson
As we continue our look at the Facebook Platform monetization ecosystem, today we turn our attention to Sometrics, a social analytics and monetization...
February 09
Facebook Launches Comments Box, Tests Ads In Apps
As part of its strategy to boost content-sharing, Facebook has launched a new feature allowing Web publishers and bloggers to add comments on their sites...
Facebook Wants You to Monetize Your Apps
Facebook has addressed the monetization of Facebook Platform for people building applications into businesses. They've set up some new pages to help...
Put Your Offer Networks to the Test
This article is a guest post from Jennifer Bartlett, business development manager for Sometrics. For game developers, the most challenging contest...
January 09
Sometrics to Bring Adserver Tech to Virtual Currency Offers
Last month, Sometrics announced the creation of the Virtual Currency Manager, an app designed to help developers of ad-supported apps that feature virtual...
Analytics Toolbox: 50+ More Ways to Track Website Traffic
If you have a website or blog you’re probably interested in who’s visiting your site and what they’re doing while they’re there. Way back in...
December 08
Virtual Currency: monetizing social networks 1 fake dollar at a time
A few days ago Sometrics, an analytics tool for social networks, launched it’s new venture into virtual currency. If you’re not a die hard social...
2008 Audience Measurement Recap
Quality. Simplicity. Transparency. These demands were loud and clear at the IAB Audience Measurement Leadership Forum on December 8 in New York City....
Alternative Payment Systems Power Social Monetization Growth
I've previously blogged about the rise of virtual goods and overall premium services in virtual worlds, social media and gaming, but one key component...
The Social Advertising Race Has Begun
When Google and Facebook launched their social identity platforms over a week ago, few people realized the changed that occurred. It’s not surprising...
Sometrics Launches Virtual Currency Dashboard for Developers
Social analytics and ad network service Sometrics tonight announced a new service for developers who are integrating virtual currency offers from multiple...
Sometrics Launches Virtual Currency Platform
Today Sometrics will be announcing the launch of their Virtual Currency Platform. Companies like Offerpal, Social Cash, SuperRewards, Social Media, and...
30 under 30: The young and the restless in DM
DMNews gathered the best and brightest ‘whiz-kids' in the industry to present its first-ever “30 under 30” list -- thirty finalists that were judged...
IAB Audience Measurement Forum Calls for Clarity in Digital Metrics
The second annual Audience Measurement edition of the Interactive Advertising Bureau’s Leadership Forum series convened in New York on Monday and a...
The Social Web: A New Kind Of Engagement Ring
With the economy in serious limbo, advertising buys must be smarter and more strategic than ever. These days, the conventional wisdom holds that marketers...
November 08
Video: Sometrics measures ad effectiveness on the social Web, says co founder Ian Swanson
New tools from a wide range of companies including incubator Betaworks (with its new product, Chartbeat), Lotame, Kissmetrics, Kontagent and Sometrics...
AdTech: Sometrics
In the US, social network analytics firm Sometrics has unveiled new rich media ad units which the firm says provide advertisers with detailed intelligence...
Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand Perception, Ad Effectiveness
Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com)...
ad:tech New York Press Briefing Coverage
Sometrics - Ian Swanson, CEOSpecializes in brand advertising for social webIndustry leader in social analyticsAnnouncement: "Social Branding" - 'real ROI...
October 08
Ian Swanson: The Fate of Social Networks
Ian Swanson is the CEO of Sometrics, a company that is keeping the social networks alive by allowing them to track and monetize their traffic and social...
Metrics are Dave McClure's cure for startup depression
"Metrics are always important, but if you think credit is any tighter now than it was two weeks ago -- and it probably is -- then metrics are one way...
September 08
Sometrics Adds Digital Elements IP Intelligence Technology
Sometrics, a maker of analytics and ad-serving solutions for the social Web, is adding Digital Element's IP Intelligence technology to help its clients...
Interview with Ian Swanson, Sometrics
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social...
4 startups you can't ignore
Recognizing that many analytics tools focus on being a one-size-fits-all solution for virtually every application across the web, Sometrics decided to...
Social Advertising Metrics
Many companies continue to stress that “engagement” is the most valuable component of campaigns on social networks. If that’s the case, how do we...
Making Money From Social Ties
Social networks might be popular, but the industry is struggling to find a way to turn all those users into a big payday. This conundrum is the focus of...
Making Money from Social Ties
Advertisers are building complex applications to try to engage users on social networks. Social networks might be popular, but the industry is struggling...
Sometrics Releases Social Media Advertising Management Platform
Sometrics today launched “Social Ad Manager,” which was designed to help social networks manage their advertising inventories. The product aggregates...
Sometrics Rolls Ad Optimization Software
Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help...
August 08
Phelps Wins GOLD for Facebook Advertisers
ADOTAS EXCLUSIVE — Barack Obama may be the belle of the ball at Denver’s Democratic National convention, but Michael Phelps now rules the roost on...
July 08
Sometrics Combines Development, Analytics, and Ads for Social Apps
"Sometrics, an analytics provider to more than 1,300 social applications, will announce a partnership later this week with Zembly..." ...
SWAT Summit: What went down
"SWAT is a conference focused on how social networks are transforming advertising (and vice versa). Speakers included David Smith (Mediasmith), Sonya...
SWAT Summit Gets Social
"Yesterday at San Francisco's Westin St. Francis, Room Full of People held the SWAT Summit, a one day conference which covered the topic of social networking....
AppsSavvy Announces Media Buyer Dashboard
"Today, Appssavvy announced a new dashboard for media buyers which enables them to manage all of their advertising campaigns across the Facebook networks....
Appssavvy Aims To Link Advertisers, Developers
appssavvy hopes to close the loophole between application developers and interactive advertisers with a new tool that it unveiled today at the SWAT Summit...
Sometrics Social Analytics Partnering with Appssavvy
"Sometrics, a new social and facebook apps analytics solution announced today, that starting today, developers working with Sometrics can choose to share...
Word on the street: someone is celebrating
"Rumor has it that the new analytics and adware duo, Appsavvy and Sometrics, are throwing a party tonight. Anyone have the details? Inquiring minds would...
How Do You Best Track Social Metrics?
"This afternoon I had the opportunity to speak with Ian Swanson, one of the founders of Sometrics, a social analytics company. Sometrics help developers...
June 08
Sometrics Signs Up Developers
"Los Angeles-based Sometrics, which is developing software for gathering analytics around social networking applications, said this morning that the...
Targeting By Interaction
"Behavioral targeting has largely been geared to increasing the odds that ads will be served and seen by the right prospects. So far, so good. Unfortunately,...
Sometrics launches social ad platform
"Advertising on social networks may become much simpler with a new offering from Sometrics. Their new ad-serving platform is specifically targeted to social...
Sometrics Launches Ad Platform for the Social Web
"Sometrics launched a new ad serving technology specifically engineered for the social web. The free platform incorporates social targeting capabilities...
Sometrics Launches Social Ad-Serving Platform
"With Sometrics ad-serving software, developers will be able to test campaigns based on various demographic and other factors to hone in on the right audience,...
How to Make Dollars and Sense of the Social Web
"We're pioneers in mining social intelligence," Ian Swanson, CEO of Sometrics, told me during our interview today. Swanson was one of the presenters at...
Sometrics Launches Ad Platform
"Sometrics, the leading social analytics platform, will announce today at the Under the Radar Conference that they are launching a social ad platform....
May 08
Social Network Analytics
"There are plenty of website analytics programs out there, but Sometrics.com is the first site to offer analytics focused on social networking platforms...
William Morris Fund Makes First Investment: Social Networks Analytics Startup Sometrics
"The Mailroom Fund, the LA-based media fund sponsored by William Morris Agency, Accel Partners and Venrock, has made its first deal: A seed round in Sometrics,...
The Mailroom Fund's 1st Investment - a UTR Company
Sometrics, a startup that's presenting at the next Under the Radar: Social Media & Entertainment on June 3rd, just received a seed round from the...
Digital media-focused Mailroom Fund makes first investment, in a social network metrics company
Newly-dubbed The Mailroom Fund, the members of this diverse partnership have made their first investment, a seed financing round in a social network application...
First Investment For the Mail Room Fund Is Social Network Analytics Startup
"Sometrics provides metrics (think Google Analytics) to social network application developers. Built a Facebook application? Sometrics will tell you page...
March 08
Sometrics Launches Analytics for App Developers
"Last week while attending the Graphing Social Patterns conference in San Diego I had the opportunity to speak with Ian Swanson, CEO of Sometrics, about...
New Facebook application analytics tools emerging
Any web company will tell you that measuring and analyzing user behavior is vital to the constant improvement of any site. While Google and others have...
