Advertisers: Social Advertising

Use Sometric's quantifiable data to improve the performance of your advertising across the board. We call this social intelligence, the unique ability to understand your audience and determine how to best position yourself on the social web.

You might identify underserved audiences-perhaps women over 50 are more loyal than you realized-or related interests (like travel or photography) that open up new, more targeted ad channels. Online, you can improve click-through rates and increase engagement with your ads. Offline, you might expand your buy to include targeted cable TV channels or enthusiast magazines. Whatever the situation, Sometrics helps you find out who's engaging with your ads and what they think of your brand, enabling you to adjust your campaigns accordingly. Sometrics custom-packages this intelligence in reports that permit you to make informed decisions about where, when and how to allocate advertising budgets-so every ad dollar will not just count, but perform.

Social Intelligence helps you understand:

• Brand Exposure: Metrics measure how many people view each creative and the context in which they are most receptive to it.
• Demographic Audience Insight: Detail the demographic breakdown of your brand's exposure into age, gender, location and interest categories.
• Engagement Levels: Determine how users connect with your brand and the extent to which they interact with it.
• Brand Assessment: Assess the perception of your brand with questions tailored to determine:
  
  • Awareness
  • Favorability
  • Preference
  • Attitude
  • Purchase Intent